ASAM-What is it?

oDuring 2008/09 we developed a world class development programme for business leaders : ASAM ( Advanced Skills for Advanced Materials)

oASAM provides sector-specific training tailored to your needs and delivered by industry experts

oThere are tools to help New Product Development and deliver Balanced Sourcing to give our industry a competitive advantage

How does it work?

oNew Product Development and Balanced Sourcing Modules developed by an industry expert

oWe have 12 Industry Professionals who in turn will:

Train 100 learners and increase GVA by £20,000/capita

We have recruited a Project Manager and an industry steering group. The trainers 3 main attributes are:

1.Recent relevant industrial experience
2.A commitment to success of the client
3.The ability to deliver training and coaching to a high standard

What you get!

A practical, workable toolkit to maximise the impact of NPD and/or sourcing in your company delivered in 2 day workshop

An understanding of how these disciplines can work together to strengthen your competitive position

2 days one-to-one in-company coaching working on a relevant topic of your choice

Target audience

Business Leaders - may find it helps with the development of strategy or implementation

'Process Engineers' ??" in other words, staff with responsibility for NPD or Balanced Sourcing

What course participants have said about ASAM:

Company A:
"Despite having an existing knowledge of Stage Gate, the course was tailored to our needs. The trainer had an intimate understanding of the sector and this really helped to challenge our current practices. As a result of this training we have: a) introduced the scoring model and this has helped us to kill none viable products early in effect reducing our number of new products being developed from 280 to 180; b) we are further interested in streamlining our process management system and as such are looking to deliver this training to our sister company based in Europe." Trainer A
Trainer B and Company B:
"I have had very little experience delivering training at this level. ASAM has provided me with the perfect springboard to launch a new career. The support from the project team has really helped raise my levels of confidence, ( the one day train the trainer workshop was invaluable). I have just embarked on my first programme with company B who as a result of our intervention are putting a new business plan and marketing plan in place. We will be working alongside the business link consultant to help develop their product portfolio. The company now has the vision to move more into high added value niche markets and away from high volume low added value goods! The journey has started."
Trainer C and Company C:
"As a result of working on this project I have had the opportunity to develop new materials that will change the way that companies approach NPD. My training buddy has managed to introduce Company C to "Idea Capture". As a direct result of this interaction Company C are really keen to work with a local university to further develop their manufacturing technology."



Trainer D and Company D
As a result of ASAM Company D has changed its business strategy. "To help develop our new marketing plan we have invested the recruitment of a 2nd year marketing graduate to work with us over the summer holidays."
Trainer D also secured these comments from learners about the course and the business:
Content was not "off the shelf" but meaningful to the company. The new techniques are powerful because they bring ownership and teamwork and are hugely relevant to the business's needs. (HR Director)
Content was flexible ??" the trainer adapted it skilfully according to trainee interest and feedback
The trainers role was useful in "anchoring" the team and illustrating the relevance of content. This will be important during the "in-company" phase, applying new skills to the business case.
Now feel confident to assert important marketing views early in the NPD process. (Marketing Director)
This really is world class training! Managing Director.

Would you like ASAM in your business?

We can deliver ASAM into your business

We can tailor a course around your own company requirements